Glam 2.0 is the company's new content model that enables digital content creators to build their brands, connect with other influencers and consumers, showcase their content in a big way and create new brand revenue streams.
It is powered by two recently developed technology platforms: GlamCreate, a content-management and showcasing platform; and GlamConnect, the first social networking platform for professional authors, bloggers and journalists.
These platforms create the ultimate toolbox for professional authors to develop and broadcast authentic content across multiple social streams all in one place.
GlamCreate provides professional authors, journalists and bloggers with a next generation content-management platform that allows them to focus on what they do best—creating authentic content that consumers crave. All major types of digital content, including articles, blog posts, photos, videos and other rich media that can be easily created, managed or syndicated.
Additionally, GlamCreate provides a directory that allows authors and bloggers to showcase their current and past work in portfolios organized by specific verticals.
GlamConnect is the first social network for professional authors and bloggers, which enables them to join discussions around specific vertical communities comprised of other digital content creators, authors and influencers.
Glam Media's vision is to build narrow, focused social networks where people share passionate interests around specific themes or verticals. By offering a curated, small group of people, Glam has created a highly professional community that has much more in common than broad social networks where anyone can friend you.
Additionally, Glam is also building social networking tools that will help professional authors and journalists connect, communicate and socially activate consumers around their content—helping add social applications to their content, allow users to join their social circles, manage comments, add like buttons, and activate content through multiple social feeds like Facebook, Twitter and other discussion streams.
