Glam Evolution
Need: To identify what is truly premium online inventory
Need: Effective targeting that ensures relevancy and does not compromise user privacy
Need: To provide Advertisers with the benefits that they have become accustomed to in television and magazines
Need: To move beyond the click to create a measurement of effectiveness that works for brand advertising
We think targeting can be done better. Glam Evolution.
The Web’s first primetime inventory placement and vertical targeting platform – deployed across the Glam distributed media network of 450+ owned and operated sites, independent publishers, media partner websites and blogs.
- Delivers premium ad inventory, targeted by audience, brand-proximity, content, categories, behavior, context, and mode of engagement
- Reaches the right audiences with primetime placement and target engagement – packaged vertically to ensure customers find ads desirable
Prime Rank: defining primetime on the web
Target Rank: non-invasive hyper targeting
Prime Target Rank: beyond the click
Prime Rank
Prime Rank does for online what Primetime did for TV. But it’s more than the best time to reach the most people; it’s about the right people, the right context, the right environment, and the right placements.
A 5 point system identifies primetime-placement for display and video inventory:
placement– above the fold, mid-roll/co-roll/pre-roll…
context– with relevant content such versus next to any content
mode of engagement– information seeking, social networking or emailing: is the user in a mode where they’ll be receptive to ads?
brand proximity– the types of advertisers that make sense together versus random placements
editorial quality– style, type, popularity, and immersiveness
Target Rank
Vertical targeting is targeting done right. Five critical dimensions safeguard consumer privacy while enabling you to reach audiences on a deeper, more meaningful level, ensuring your ad is welcome.
Glam Evolution tracks and incorporates:
demographic– age, geography, affinity
psychographic– personality, values, attitudes, interests, and lifestyle
intent and behavioral– content visited, search intent, segment behavior
vertical- niche and micro targeting by channel, site, section, and page
topical– categories, keywords, and topics.
Influentials Targeting
Reach and leverage key influencers by channel and category to generate buzz word of mouth whether you’re brand building or brand launching.
Prime Target Ranking
There’s no better metric than CTR if you’re running a direct response campaign. But how do you optimize for and measure awareness, engagement, perception and recall -- with the right audience?
By creating a highly targetable set of attributes that are both qualitative and quantitative, Glam Evolution takes the first steps toward creating a new brand online advertising performance ranking that can help place, monitor and improve brand engagement: Prime Target Rank (PTR). PTR is a comprehensive tool that solves the question raised by brand advertisers. PTR continually monitors and reports Prime Placement and Vertical Targeting factors to ensure the highest impact for brand advertisers.
