Glam.com - Everything Women Love About Fashion.
NOW ONLINE.
New York, New York. - September 19, 2005 — Introducing Glam.com, a breakthrough convergence between fashion and technology, enabling users to shop for fashion and to find styles uniquely suited to them in a way that’s never before been possible on the web.
Glam.com is a new online entertainment site covering fashion, shopping and celebrity style. Glam presents fashion the way women love to see it, but have never been able to online: beautifully merchandised, with looks created from the current trends and the best brands. For the first time ever, Glam brings together information and advice from the style experts, updates on the latest fashion trends, the newest looks from the hottest stars, and the best brands from the most respected stores, all in one convenient place — and you can buy anything you see.
Finally, someone has brought fashion to life on the web, creating an experience that is as pleasurable and entertaining as reading a favorite fashion magazine, with the convenient ability to immediately buy.
THE NEWS:
High Fashion Meets High Technology
Glam.com’s revolutionary Online Fashion Merchandising (OFM) system enables the company’s fashion and style editors to showcase product as ensembles, total looks, celebrity wardrobes, or designer collections - whichever way the Glam user would like to view them. All featured items are selected by Glam editors and are linked directly to retailers, allowing users to click and instantly purchase virtually any item on the site.
All the key brands, from all the best stores — handpicked by experts
At Glam.com, women will find fashion, accessories and beauty products from one of the largest and most prestigious selections of fashion retailers and specialty boutiques available anywhere. Through these partners, Glam offers an extraordinary array of products, including the very best of global fashion brands. Each item is handpicked by a Glam fashion editor, making shopping for the best fashion available greatly simplified for Glam users.
The web’s first personalized, customized shopping experience
The convenience of point and click shopping is combined with a highly personalized shopping experience. The site’s interactive, fun quizzes and questionnaires help visitors build their own unique style profiles, delivering a highly customized experience for every user. Based on their style test results, users are matched to the looks of celebrities, designers, stylists, stores, and brands, and can discover and buy merchandise that better meets their needs and desires.
“With Glam.com, we’re giving fashion lovers excitement as well as a personal experience, the typically missing elements of online fashion browsing and shopping,” says Samir Arora, Founder and Chairman, Glam.com. “Glam is showcasing the best in fashion and beauty from top retail partners, providing an unprecedented selection of merchandise presented in beautiful page layouts with an instant click to buy.”
Glam’s one-of-a-kind team of Silicon Valley technology pioneers along with New York, Los Angeles, Paris and Milan fashion and entertainment executives unites the worlds of fashion and technology like never before.
The Glam Woman: The Fashionable Juggler
Glam is designed to serve the needs of the successful, stylish, busy, modern woman. She’s juggling a career, marriage, home, children, fitness, social life, and doesn’t have the free time traditional shopping can require. Glam brings all the elements of the fashion-purchasing decision process to her, and lets her learn about her personal style, find fashion that suits it, and purchase it immediately.
About Glam
Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace and Yahoo. The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
For More Information Contact:
Jamie Pauker, LaForce + Stevens
212-242-9353 x 185
jpauker@laforce-stevens.com
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