Glam.com Launches To Wide Acclaim With Over 1 Million Page-Views and Over 100,000 Women Visitors in First Week
New York, NEW YORK - September 28, 2005 - Glam Media today announced that over 100,000 unique women visitors looked at over 1 Million pages in its first week. On September 19th, 2005 Glam Media launched Glam.com, the first web site to bring together celebrity style, fashion, beauty and personalized style testing with live e-commerce.
“We’re thrilled that Glam.com has completed an extremely successful launch, and has become one of the fastest-growing web sites to reach women that love fashion and shopping in just one week” said Samir Arora, Founder and Chairman, Glam Media. “Glam.com has brought a completely unprecedented experience to the web - the entertainment of great fashion, beauty and celebrity style editorial coupled with embedded e-commerce, enabling women to view merchandise from the largest selection of premium and luxury retailers and brands, and buy anything with just a click. Women are finding Glam.com to be an irresistible combination of entertainment and e-commerce, and we’re delighted that so many of them are becoming fans right out of the gate.”
Glam.com also offers an interactive experience with fun quizzes to help visitors build their own unique style profiles, delivering a highly customized experience for every user. “The notion of a print media style or fashion magazine that’s fully interactive where you can buy anything is pretty new,” said Ben Bajarin, an analyst who covers digital media for Creative Strategies in Campbell, Calif.
In its first week, Glam.com delivered an unprecedented amount of content:
- Over 10,000 pages of editorial with live e-commerce
- Integration with over 60 retail partners
- Over 500 premium and luxury brands including Burberry, BCBG, Catherine Malandrino, Chanel, Chloe, Christian Louboutin, David Yurman, Dior, Estee Lauder, Giorgio Armani, Manolo Blahnik and Rock & Republic.
- “Ads as Content” delivered unique new brand impressions for charter fashion and beauty advertisers providing targeted “contextual” advertising for viewers
- Full coverage of Spring 2006 Fashion Week in New York - with runway and behind the scenes coverage of 30 key designers including Calvin Klein, Kenneth Cole, Luca Luca, Oscar de la Renta, Marc Jacobs, Narciso Rodriguez, Michael Kors, Vera Wang, Zac Posen, and Derek Lam. Due to its success in New York, Glam will also be providing comprehensive coverage of the Milan and Paris fashion shows.
Initial rave reviews of Glam.com recognized its unique attributes:
from top fashion and beauty bloggers…
“With the look and feel of a glossy fashion magazine like Lucky or Vogue, Glam.com provides the added benefit of being able to click on any of the site’s more than 10,000 products, which are linked directly to retailer’s websites, providing instant gratification not offered through traditional print media” Lacy Boggs, thejewelryblog.blogspot.com
… to reviews in major print and online media publications
… to users and fans…
“Glam.com sifted out the merchandise that I would actually be interested in purchasing and displayed it in a format I could use. Rather than having to sort through 12 pages of pants, your website pulled together the styles I would be most interested in.” Laurel - San Francisco, CA.
“I love the product range, from affordable to major splurge, but very cool. Visually very pleasing. I think you are on to something BIG!” Bridget - Denver, CO.
Log on to www.glam.com for additional information and to view Glam In the News
About Glam.com Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace and Yahoo. The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
For More Information Contact:
Jamie Pauker, LaForce + Stevens
212-242-9353 x 185
jpauker@laforce-stevens.com
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