Glam.com Launches The First Fashion Blog Network
Provides Users Access to Broad Range of Timely, Trendy Fashion Content
San Francisco Oct. 5, 2005 - Glam.com, the first website to offer magazine-quality fashion and beauty editorial content with embedded e-commerce, enabling women to purchase virtually any featured merchandise, today announced that it will offer the first fashion blog network. The network will include some of the Web’s most important fashion blogs, focusing on a variety of topics including clothing, accessories, trends, insider information, fashion events, sales, and more. This affiliated network of editorially independent bloggers will provide Glam.com users with the most up-to-the-minute fashion content available on the Web, all delivered with the personal voice and point-of-view characteristic of blogs. Glam.com will offer fashion and beauty advertisers placement on the network of blogs, thereby providing the opportunity to extend their reach beyond Glam.com to connect directly with blog readers. In turn, the network blogs will help bring their loyal, fashion-loving readers to Glam.com.
Glam Media’s first blog partners include:
BagCrazy.blogspot.com
Coquette.blogs.com
SheFinds.com/blog
PopGadget.net
InMyBag.blogspot.com
FashionTribes.typepad.com
TiaWilliams.net/blog
In addition to featuring these popular blogs, Glam.com will also be launching original blogs, authored by well-known figures from the world of fashion and style. The first, written by social elite, writer, and fashion maven Ann Dexter-Jones, chronicles her life of celebrities, style, travel, and fashion. The second will be written by Karen Robinovitz, author of The Fashionista Files. Robinovitz will be covering the world of New York City fashion, from the hottest trends and designers to store openings and exclusive events.
“Glam.com is the first website to combine high-quality content with embedded e-commerce that provides women a shopping experience available nowhere else,” said Fernando Ruarte, co-founder and vice president of products at Glam.com. “The Glam Fashion Blog Network gives our audience direct access to a unique and influential set of voices in the world of fashion.”
“The Glam Fashion Blog Network takes advantage of the open and distributed nature of the Web,” said Catherine Levene, an Internet veteran who helped build the network for Glam.com. “By showcasing talented bloggers, Glam.com can present a broader set of perspectives on fashion and style than any one site could create alone. All three constituencies, the bloggers, Glam.com, and the advertisers, will benefit from the ability to aggregate these distinct audiences.”
“Glam is the first company in the industry to focus on fashion blogs with both a distribution and a targeted display advertising solution,” said Michelle Madhok, CEO and founder of SheFinds.com, a Glam blog partner.
Fashion, beauty, and shopping bloggers interested in learning more about joining the Glam Blog Fashion Network can go to www.glam.com/addBlog.
Log on to www.glam.com for additional information.
About Glam.com
Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by the blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology, and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace, and Yahoo. The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
Media contact:
Hillary Houser
Spark PR
(415)321-1877
hillary@sparkpr.com
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