Glam.com Creates Exciting Interactive Experience Around ABC’s The Bachelor
Fashion website to host online blogs, quizzes, and chats
New York, January 3, 2006—Glam.com, the web’s premier online fashion portal, will be everyone’s first stop to have fun with ABC’s hit reality show The Bachelor. Glam.com will devote a section of its site to exclusive Bachelor quizzes, polls, and blogs based around the show. This season of The Bachelor, set in Paris, will premiere on ABC stations nationwide on January 9, 2006.
“Glam is thrilled to have exclusive and comprehensive insider coverage of The Bachelor. Return visitors to Glam.com will have a front-row view for all of the rose ceremonies, dates, and controversy from the City of Light,” says Samir Arora, Founder and Chairman of Glam.com.
- Would you hold out on a kiss during the first date or do you just head straight for the hot tub? See if you have what it takes to win the heart of the Bachelor in an exclusive quiz created for Glam.com. Users answer a series of personality-revealing questions to see how this season’s Dr. Travis Stork might perceive them.
- Daily polls will include having users rate outfits worn by contestants, and predict who will be eliminated and who might be the final two. Plus, users will find date-worthy fashion advice to help them snatch their own suitable bachelors.
- Additionally, a blog by Karen Robinovitz, well-known fashion and lifestyle writer, will be featured on the site. Ms. Robinovitz will use her irreverent wit on the ladies vying for the Dr.’s roses in her exclusive Glam.com blog, The Bachelor Chronicles. The author of books and countless articles for fashion’s best magazines, Robinovitz has the inside scoop, and she will dish about all the marriage hopefuls each week.
About Glam
Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace and Yahoo. Professionals lead the editorial staff of the company from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
Media contact:
Hillary Houser
Spark PR
(415)321-1877
hillary@sparkpr.com
All company and product names may be trademarks of their respective owners.