Top Designer Nanette Lepore to Blog During New York Fashion Week
Glam Media to exclusively host Lepore’s take on her fall 2006 collection debut
NEW YORK, February 6, 2006—Glam.com, the leading fashion and style website for shopping, has joined forces with top designer Nanette Lepore to publish her blog, a first in the fashion industry.
Lepore will be the first designer to write daily entries and upload photos sharing her experience organizing a fashion show with fashion insiders and also, for the first time, directly with consumers. From initial fittings to testing makeup on models to doing the lineup for her fall collection to be shown on Tuesday, Feb. 7, Lepore allows her audience an insider glimpse into her show. However, unlike static stories posted on other websites or in print magazines, Lepore’s posts will let users jump in on the fashion conversation- adding comments and discussing topics raised in her dispatches.
Glam’s move to make New York Fashion Week more interactive and accessible to a wide audience of fashion-industry insiders and consumers signals a significant shift in the industry. “I’m thrilled to join the Glam Blog Network and offer my point of view on design and Fashion Week. It’s a terrific experience, and I hope people enjoy my dispatches,” says Lepore.
“Until now, fashion-minded consumers have been locked out of elite fashion events,” says Samir Arora, chairman and founder of Glam Media, Inc. “Nanette’s blog opens the door so consumers can see what goes on behind-the-scenes. Together this is helping create the first online destination where the designers, fashion experts, and customers can engage in a dialogue, and it will complement the coverage from traditional media.”
To read Nanette’s blog leading up to her fall 2006 collection, go to http://www.glam.com.
Glam will also feature photos from Nanette’s fall 2006 collection immediately following Tuesday night’s show.
For more information on Nanette Lepore, please visit http://www.nanettelepore.com.
About Glam
Glam Media, with offices in the San Francisco Bay Area and New York, is one of the first companies to bring together the worlds of high technology, fashion, and publishing. Glam has built a category-creating website that completely alters the online shopping experience. Glam Media is backed by blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC and Information Capital. Glam Media, Inc. is led by seasoned executives from media, publishing, technology and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace and Yahoo. Professionals lead the editorial staff of the company from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
For more information contact:
Chris Constable
LaForce + Stevens
(212)242.9353 x118
cconstable@laforce-stevens.com
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