Digital Entertainment Veteran Scott Schiller Joins Executive Team at Glam.com
Fashion Social Media Site Makes Ad Exec Hire on the Heels of Rapid Growth
New York—April 17, 2006 - Glam Media, Inc., the fastest-growing women’s fashion and entertainment web network, today announced the appointment of Scott Schiller as Senior Vice President & Chief Revenue Officer. Schiller, a founder of the IAB (Internet Advertising Bureau), brings more than 20 years of advertising, sales management and start-up media experience from some of the best names in entertainment - including AOL, Disney and MTV - to the Glam Media management team.
Glam.com’s unique combination of fashion and celebrity editorial, with embedded e-commerce and an immersive advertising experience, delivers on the promise of digital media and creates a standard that has been long speculated about, but not yet achieved through most online publishing platforms. Six-month-old Glam.com creates the online equivalent of browsing through a favorite magazine — editorial, the hottest fashion blogs, with an interactive experience with quizzes, polls, embedded e-commerce, video and user-generated content. Schiller will be responsible for guiding advertisers to harness the power of Glam’s audience and driving revenue through advertising sales, marketing partnerships and co-branding.
“This is a very exciting opportunity.” said Scott Schiller. “Glam’s approach to fashion, beauty and lifestyle entertainment content is truly innovative. As greater numbers of women and teens are seeking trusted fashion brands and valuable editorial on the internet, Glam penetrates and extends the fashion brand fortress by delivering content to a highly involved community. This platform lends itself perfectly to advertisers looking for unique and dynamic opportunities to engage this audience via digital media.”
“Glam is an exciting new voice on the media scene,” says Portale. “Since our recent launch, we have signed some of the top brands advertisers such as Target, Gucci, Nine West and ABC’s Bachelor to Glam.com. The next six months will be an exciting time as we announce new partners and enhance our immersive online platform to our advertising partners.”
According to Glam Media, Inc. founder and chairman Samir Arora, “Carl is very well regarded in the fashion publishing industry and brings a new level of executive expertise to Glam.com. As more time is spent by women online, the addition of Carl helps our mission of revolutionizing the fashion and shopping media business by providing unprecedented live editorial coverage and interactivity online.”
“Scott’s combined experience in digital media entertainment and advertising sales makes him the ideal candidate to help lead Glam Media as we continue to grow our site into one of the Top 10 women’s destinations on the web,” said Samir Arora, Founder and Chairman of Glam Media. “Scott will be instrumental in shaping the future direction of the company as we enhance our immersive branding platform and expand our partnerships online.”
Most recently, Schiller was Senior Vice President at Not Traditional Media, Inc. (with Martin Puris and John Bernbach). Schiller spent 10 years in the internet business in key advertising sales and marketing roles at some of the most esteemed brands in media and entertainment: He was SVP, Interactive Marketing at AOL. For 4 years, Schiller oversaw digital ad sales at the Walt Disney Internet Group for its branded properties, such as: Disney.com, ESPN.com and ABCnews.com. He also launched Sony Online Entertainment. Schiller began his Internet career at Prodigy.
Schiller’s experience with “new media” dates back to an over ten-year tenure at MTV Networks, one of cable’s earliest success stories. He began his career in various brand, advertising and sales roles.
Sales, business development, retail partner relationships and outbound marketing will report directly to Schiller. Schiller will be joining a stellar team with Vice President and Publishing Director Carl Portale and Vice President Advertising and Partners, Jack Rotolo in the Glam Media New York office.
About Glam
Glam Media, with offices in New York and the San Francisco Bay Area is building the web’s largest new media network for fashion, entertainment and shopping. Glam offers the web’s first brand immersion and engagement for top advertisers through its unique platform of user involvement through tests, polls, video, interactive games, podcasts, blogs, talkback and contextual brand advertising through a virally growing network of affiliates. Glam Media is backed by the blue-chip venture capital firms Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital. Glam Media is one of the fastest growing fashion and entertainment web networks, and its reach has exploded to over 1 Million visitors a month since its launch 6 months ago.
For more information contact:
Chris Constable
LaForce + Stevens
212-242-9353 x118
cconstable@laforce-stevens.com
Tara Settembre
Horn Group, Inc.
646-688-0595
tsettembre@horngroup.com
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