COSMOPOLITAN, THE WORLD’S #1 YOUNG WOMEN’S MAGAZINE, PARTNERS WITH INNOVATIVE NEW FASHION AND ENTERTAINMENT PORTAL GLAM.COM TO OFFER TOTAL BRAND IMMERSION
NEW YORK - April 27, 2006 - Cosmopolitan, the largest young women’s magazine worldwide, and Glam.com, today’s fastest-growing fashion website, announced an exclusive relationship that will give the magazine’s advertisers access to a fully integrated editorial, shopping and social networking environment.
Select Cosmopolitan advertisers will feature their ads alongside contextually relevant editorial content on the Glam.com network. The site offers an enriched experience - allowing users to browse through up-to-the-minute style content, interactive quizzes, video and today’s hottest fashion blogs. All of this is combined with Glam.com’s pioneering purchase technology which allows users to instantly buy the style items they love. This kind of presence among Glam.com’s trend-setting, fashion leader audience will help Cosmopolitan’s clients drive brand awareness and further engage their target consumers.
“We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” said Cosmopolitan SVP/Publishing Director Donna Kalajian Lagani. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.”
“We are delighted that Cosmopolitan is the first woman’s magazine to expose their advertisers to cutting-edge opportunities made possible by digital media technologies,” said Samir Arora, Chairman and Founder of Glam Media. “Glam.com’s innovative campaigns for brands like ABC, Nine West and Target are quickly becoming the standard for a new breed of brand immersion and engagement online advertising and this relationship puts Cosmopolitan at the forefront of the online revolution hitting the fashion industry.”
About Cosmopolitan
Cosmopolitan is the largest selling young women’s monthly magazine worldwide with more than 50 international editions that are published in 32 languages and sold in more than 100 countries. Cosmopolitan is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com). Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005).
About Glam Media
Glam Media, with offices in New York and the San Francisco Bay Area is building the web’s largest new media network for fashion, entertainment and shopping. Glam offers the web’s first brand immersion and engagement for top advertisers through its unique platform of user involvement through tests, polls, video, interactive games, podcasts, blogs, talkback and contextual brand advertising through a virally growing network of affiliates. Glam Media has a unique partnership with Cosmopolitan - the #1-selling young women’s magazine in the world - and the Hearst Corporation. Glam Media is backed by the blue-chip venture capital firms leading the New Media wave Accel Partners (Facebook, BrightCove) , Draper Fisher Jurvetson (Skype/NASDAQ: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode). Glam Media is one of the fastest growing fashion and entertainment web networks, and its reach has exploded to over 1 million visitors a month since its launch 6 months ago.
Cosmopolitan
Letena Spriggs Lindsay
212.649.2577
lslindsay@hearst.com
Glam.com
Chris Constable
LaForce + Stevens
212-242-9353 x 118
cconstable@laforce-stevens.com
Glam.com
Caroline Hacker
Horn Group
646-688-0700
chacker@horngroup.com