GLAM.COM EXPANDS MARKET REACH WITH THE LAUNCH OF NEW ONLINE BEAUTY CHANNEL
Glam Media Also Announces Visitors’ Top Picks From Online Beauty Survey
NEW YORK - June 5, 2006 In a strategic move to expand its current market focus and further develop into a full lifestyle brand, Glam.com, the fastest-growing women’s fashion and entertainment Web Network, today announced the launch of its new online Beauty Channel. An extension of Glam’s current site, the Beauty Channel will serve as a hub for Glam’s visitors to read about the latest trends and beauty directly from top experts in the industry.
The new channel caters to women of all ages and ethnicities and is designed to be a daily destination for self-proclaimed beauty experts as well as novices seeking more practical how-to advice in areas such as skincare and hair care, fragrances, and cosmetics. Other content will include exclusive Q&A’s with top stylists such as makeup artist Bobbi Brown and hairstylist Frederic Fekkai, celebrity interviews where stars dish about their favorite products and divulge their personal beauty secrets, and What’s Hot - an advice and trend-driven article featuring expert opinions and hot new products available through the site’s many affiliate merchants.
“Glam.com has built a strong reputation as a reliable resource for women and those interested in the latest lifestyle trends, particularly in fashion and glamour,” said Jill Swid, Style Director of Glam Media. “The launch of the beauty channel was a natural progression for us in response to visitor demand and evolving the company into a fully integrated lifestyle brand.”
In conjunction with the launch of the new channel site, Glam also revealed the findings from its first Beauty Awards online survey. Throughout the month of May, tens of thousands of Glam.com visitors voted to decide which makeup, hair, body, and skincare products are the best on the market, all to be featured in the Beauty Channel alongside editors’ picks. Members of the Glam Network of fashion, beauty, and lifestyle blogs also participated in the online survey, and now Glam.com readers have the opportunity to see how their final picks compare with those of the expert beauty bloggers on a special blogger results page called Bloggers’ Picks.
By leveraging user polls such as this, Glam is better equipped to understand the views and habits of its visitors, and ultimately to offer more relevant and exciting content based on their interests. Results are posted on the new Beauty Channel, http://www.glam.com/beautyawards and a complete list of the Glam user picks are as followed:
Ballot Category Winning Product Description
(BODY) - Body Lotion Jergens Natural Glow Daily Moisturizer
(BODY) - Body Scrub Origins Incredible Spreadable Scrub - Ginger Body Smoother
(BODY) - Makeup Remover Ponds Cleansing and Make-up Remover Towelettes
(BODY) - Nail Polish OPI Nail Lacquer, You’re Such a Kabuki Queen
(BODY) - Self Tanner Neutrogena Instant Bronze, Sunless Tanner and Bronzer In One, Deep
(BODY) - Teeth Whiteners Crest Whitestrips Dental Whitening System Strips
(BODY) - Women’s Fragrance Lovely Sarah Jessica Parker Eau de Parfum Spray
(FACE) - Antiwrinkle Product Olay Regenerist Perfecting Cream
(FACE) - Blemish Treatment Neutrogena On-the-Spot Acne Treatment, Vanishing Formula
(FACE) - Exfoliator St. Ives Apricot Scrub, Invigorating
(FACE) - Facewash Cetaphil Daily Facial Cleanser, Normal to Oily Skin
(FACE) - Moisturizer Philosophy Hope in a Jar
(FACE) - SPF Neutrogena Healthy Defense Daily Moisturizer SPF 30
(FACE) - Undereye Cream Lancome High Resolution Eye Cream with Fibrelastine
(HAIR) - Antifrizz John Frieda Frizz-Ease Hair Serum
(HAIR) - Conditioner Kerastase Nutritive Masquintense Intense Enriching Treatment
(HAIR) - Curl Enhancer John Frieda Frizz-Ease Dream Curls Curl Perfecter
(HAIR) - Deep Conditioning Treatment Kerastase Nutritive Oleo-Relax, Smoothing Mask
(HAIR) - Shampoo Frederic Fekkai Glossing Shampoo
(HAIR) - Shine Enhancer Biosilk Silk Therapy Treatment
(HAIR) - Volumizer Redken Thickening Lotion 06 Body Builder
(HAIR) - Hair Spray Sebastian Shaper Hair Spray, Styling Mist For Hold and Control
(MAKEUP) - Blush Nars Blush Nico
(MAKEUP) - Bronzer Benefit Hoola
(MAKEUP) - Concealor Bare Escentuals i.d. bareMinerals Multi-Tasking Minerals Bisque
(MAKEUP) - Eye Liner MAC Eye Kohl
(MAKEUP) - Eye Shadow MAC Lustre Eye Shadow
(MAKEUP) - Foundation Bare Escentuals i.d. bareMinerals Foundation - SPF 15
(MAKEUP) - Lip Pencil MAC Lip Pencil
(MAKEUP) - Lipgloss Lancome Juicy Tubes Berry Bold
(MAKEUP) - Lipstick MAC Lustre Lipstick
(MAKEUP) - Mascara Lancome Definicils Black
(MAKEUP) - Powder MAC Studio Fix Powder Plus
About Glam Media
Glam Media (www.glam.com) is the fastest-growing women’s fashion and entertainment Web network. Glam offers the Web’s first brand immersion for top advertisers through its unique platform of user engagement through interactive tests, polls, video, interactive games, podcasts, blogs, and contextual brand advertising. Glam Media has a unique partnership with the Hearst Corporation with the number one young women’s magazine in the world, Cosmopolitan. Glam Media is backed by the blue-chip venture capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), Draper Fisher Jurvetson (Skype:eBay, Technorati), Walden Venture Capital (MeVee), and Information Capital (Tickle/eMode: Monster, NetObjects). Glam Media has offices in New York and the San Francisco Bay Area.