GLAM MEDIA ANNOUNCES “GLAMCENTRAL”: THE FIRST SERVICE TO FIND AND RATE ALL FASHION BLOGS
GlamCentral To Provide Stories and Profiles of Major Fashion Editors, News Sources, Indie Publishers, Professional Bloggers and Authors covering IMG’s Fashion Week New York In One Convenient Location
NEW YORK - September 12, 2006 - Glam Media today announced GlamCentral - a new service where Fashion Week editors, news sources, indie publishers, professional bloggers and authors can register their press profiles and add their editorial coverage of New York Fashion Week onto one dynamic, up-to-the-minute location. GlamCentral is the first destination specifically designed to help editors and authors be discovered online.
This month, IMG Media is producing the largest-ever New York Fashion Week, with over 80 designers, with 100’s of fashion editors from top magazines such as New York Magazine, Vogue’s Style.com, Marie Claire, Jane, and 1,000’s of bloggers creating editorial about the runway shows. In addition, leading news sources such as USA Today, the Wall Street Journal, CNN and Fashion TV, designers such as Diane Von Furstenberg and Nanette Lepore, along with stylists, are creating blogs that are covering Fashion Week.
“GlamCentral is an unprecedented destination for style-obsessed fashion editors and bloggers - and those who love them,” said Samir Arora, founder and chairman of Glam Media. “For the first time, there is a place where all the major stories, videos, podcasts and editor profiles can be easily found by fashion fans and insiders.”
GlamCentral is the first site where users can add, build and discover top web sites and blogs specifically covering IMG’s Fashion Week. With fashion fast becoming an integral part of mainstream culture, Glam realized that it is increasingly difficult for editors and authors to gain recognition or to be found and heard on the web. Most services that offer search, listings, or feeds are not focused on events such as Fashion Week, nor target style professionals and consumers. With the ever-evolving ease of creating online editorial, there continues to be an increasing gap in marketing to and reaching online audiences, and GlamCentral fills that void.
Any editor or professional blogger covering Fashion Week can register their blog with Glam, create their own profile and be included in the GlamCentral service for free. This registration enables editors to quickly build a profile describing who they are, choose their field of expertise and add a feed of their web site or blog. Once a feed is added, Glam automatically makes the editor’s published stories available for fashion consumers to search, rate and review. Media and press that are registered with IMG for Fashion Week are invited to add their press credentials to the GlamCentral profile to help increase their visibility and reach.
For those editors, designers and stylists attending Fashion Week that do not already have a blog, GlamCentral is a fast and simple way to build their own free blog and add their voice to the coverage of runway week’s shows and events.
For fashion insiders and consumers, GlamCentral makes it easy to discover the coverage of Fashion Week in one place and to read, rate, subscribe, talkback and tag stories and editor profiles online. GlamCentral offers the first comprehensive focused coverage of IMG’s Fashion Week creating the largest single collection of stories on topic online.
GlamCentral is launching with Blogs on Fashion Week from by traditional magazines such as New York Magazine, Vogue’s Style.com, Jane, Fashion Week Daily, and Blogging Project Runway and About.com Women Fashion; from Glam Network Affiliates such Nylon, Fashion Tribes, and The Beauty Addict; and Indie Publishers and Bloggers such as ZooZoom, The Saratorialist, and The Runway Scoop.
Go to www.GlamCentral.com or www.Glam.com/GlamCentral to see the best of Fashion Week coverage online. GlamCentral is a Fashion Week focused service of GlamSpace.
About Glam Media
Glam Media, with offices in New York and the San Francisco Bay Area, is the fastest growing fashion web property with over 5 million unique global visitors a month, as measured by comScore Media Metrix in July 2006. The site’s interactive editorial, contextual advertising and 150-affilate “indie publishers” network results in a unique formula that is attracting blue-chip advertisers hungry for digital campaigns. Glam Media targets 21-49 year old women with fashion and style content that is interactive and engaging. Glam has a unique partnership with Hearst Corporation with the number 1 young women’s magazine in the world- Cosmopolitan. Glam Media is backed by the blue-chip venture capital firms leading the New Media wave Accel Partners (Facebook, BrightCove,) Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster)
Contact:
Dan Klores Communications
Diana Kashan 212.981.5161 diana_kashan@dkcnews.com
Cassin Donn 212.981.5144 cassin_donn@dkcnews.com
Veena Raj 212.981.5128 veena_raj@dkcnews.com
Glam Media, Inc.
Caroline Hacker 703.635.8308 caroline@glam.com
Melissa Irwin 650.244.4000 x216 melissai@glam.com