OXYGEN AND GLAM.COM PARTNER FOR THE PREMIERE OF THE JANICE DICKINSON MODELING AGENCY
Glam.com Hosts Exclusive Digital Preview of Premiere Episode
New York - December 26, 2006 - Oxygen and Glam Media have partnered to give viewers a “sneak peak” at the premiere episode of the second season of The Janice Dickinson Modeling Agency. Glam.com will stream the episode exclusively on its site two weeks prior to the linear premiere on January 10th. The “sneak peak” will be available for a limited time from December 25th - 29th.
In addition to streaming the episode, Glam Media will promote the second season with online banners on the homepage as well as celebrity and fashion webpages. Information on the show will be included in its weekly email newsletter and “glam alerts” that go out to over 200 bloggers. During the season, Glam.com will create a microsite dedicated to the series, which will include a Q&A with Janice, Janice’s “fashion do’s & don’ts”, and a chance to vote for the hottest Janice Dickinson model. The Janice microsite will be up for the duration of the season.
The Janice Dickinson Modeling Agency, Oxygen’s most successful original series ever, returns for a second season on Wednesday, January 10 at 10 p.m. The show’s format has been expanded from half-hour to one-hour, giving Season Two twice the drama and outrageous antics of Janice and her business partners, models, and family. While the first season followed model-turned-mogul Janice through the highs and lows of starting her own Hollywood modeling agency, the second season will take a closer look at the lives of the models and explore whether the agency really has what it takes to succeed. From her volatile relationship with business partners to a showdown with disgruntled models from last season, Janice will face many challenges and personality clashes as the business grows.
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in over 70 million homes. The network was launched in 2000 to fill a void in the television landscape — creating a network targeted to younger women. Oxygen is rewriting the rulebook for women’s television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, The Bad Girls Club and Campus Ladies. Geraldine Laybourne, the network’s founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor’s Walk, Oxygen’s national program for bringing along the next generation, and “Who Cares About Girls,” Oxygen’s new documentary series — Oxygen is creating The New Girls Network.
About Glam Media
Founded in September 2005, Glam Media is an interactive hub for fashion and lifestyle Web content. Glam Media currently has more than 8.6 million unique visitors a month and is a top 10 women’s Web property, as measured by comScore Media Metrix. Glam Media allows people to easily browse content by channel (fashion, beauty, lifestyle) from leading magazines, indie blogs, designer profiles, and more. Glam Media is backed by the blue-chip venture capital firms leading the New Media wave: Accel Partners (Facebook, BrightCove,) Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster).
Contact:
Rachelle Savoia - Oxygen - (212) 651-5093 or rsavoia@oxygen.com
Mario Ruiz - Dan Klores Communications for Glam Media - 212-981-5156 or mario_ruiz@dkcnews.com