BUDGET FASHIONISTA BLOG JOINS GLAM MEDIA NETWORK
Glam, the Fastest-Growing Web Property in 2006, Grows to 250 Glam Network Publishers
NEW YORK, February 27, 2007 - Glam Media, the fastest-growing fashion and lifestyle Web property, today announced that Budget Fashionista has joined its roster of fashion and lifestyle magazines, websites and blogs, including Dwell, Nubella, Nylon, Refinery 29, and Second City Style. Each website that joins the Glam Publisher Network is hand-selected for its editorial influence and authenticity as well as its track record for growth. Glam Media also announced today that it has signed on over 250 publishers - making it the largest network in fashion, beauty and lifestyle content focused on women.
Glam Media’s brings together Glam-owned websites, a network of independent publishers and syndicated content partners to create the fastest-growing media property on the Web. Glam works closely with content providers, indie publishers, and brand advertisers to create the ultimate digital experience.
“The audience of Budget Fashionista is passionate and engaged,” says Kathryn Finney, author of The Budget Fashionista blog. “I am excited to work with Glam Media, a company that truly understands both the value of a network and brand advertisers’ needs on the Web. I look forward to a beneficial partnership.”
“Glam Media is committed bringing together the best fashion and lifestyle content on the Web,” said Samir Arora, chairman and founder of Glam Media. “The addition of Budget Fashionista to the Glam Publisher Network underscores the synergy between compelling women’s content and opportunities for our advertisers.”
The Glam Publisher Network includes fashion, beauty, and lifestyle channels that blend the best content with the best digital and interactive experience. Websites and blogs in the Glam Media Network include Adventures in Stiletto Jungle, Ask Fashion Kitty, Bag Snob ,California Style, Couture in the City, eBeauty Daily, Faded Youth, Fashionologie, Fashion Tribes, Girlawhirl, I Am Pretty NYC, Le Fashionista, Makeover Solutions, Meez, Nubella, Momist, OhJoy, Popbytes, Purseblog, Quality Health, Second City Style, Shoewawa, Style Bakery, The Bosh, Young Black and Fabulous, and Zafu. For a full list of Glam Publishers, see the Glam Network Directory at http://network.glam.com/directory.
About The Budget Fashionista
The Budget Fashionista is the most celebrated fashion blogs on the web today, with over 350 press features and mentions in publications as diverse as the New York Times, Essence Magazine, Jane Magazine, Wall Street Journal, TODAY show. Written by budget fashion expert Kathryn Finney, the popularity of the blog led to a best selling book (How to Be a Budget Fashionista, Ballantine Books) and to several television projects.
About Glam Media
With over 7 million U.S. and 12 million global unique visitors a month, Glam Media is the fastest-growing fashion and lifestyle Web property and ranks second in Top 10 Women’s Web properties, as measured by comScore Media Metrix. Glam Media allows people to easily browse content by channel-fashion, beauty, and lifestyle- and through the Glam Publishers Network of more than 250 websites and blogs. Glam Media is backed by blue-chip venture-capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster, NetObjects).
Contact:
Caroline Hacker
Glam Media
caroline@glam.com
650-244-4000 x242 Direct
Mario Ruiz
Dan Klores Communications
mario_ruiz@dkcnews.com
212-981-5156