GLAM MEDIA HIRES ADVERTISING INDUSTRY VETERAN RICHARD ROCCA
Publishers Network Executive Joins Fastest-Growing Web Property
NEW YORK, March 20, 2007 - Glam Media (www.glam.com), the fastest-growing fashion and lifestyle Web property, today announced the addition of advertising network executive Richard Rocca to lead the expansion of the Glam Publishers Network. Rocca, formerly the vice president of publishers business development for Gorilla Nation, the largest premium advertising network, will lead the team to grow the Glam Publishers Network of more than 250 magazines, blogs, and websites, including Marie Claire, Dwell, Nylon, Refinery29, SheFinds and, WeddingSolutions.
Rocca comes to Glam Media with an experienced background in new media networks and premium advertising. As a vice president for Gorilla Nation, he was responsible for managing the team that recruited more than 130 publishers and drove the strategy and operations for new content verticals. Prior to Gorilla Nation, Rocca was a director at I/Pro Corporation, a leading audience research organization in San Francisco, managing the relationships of both the interactive agencies and over 750 publisher affiliates, concentrating in demographic and psychographic relevancy media buying, and sales operations. Rocca was a senior executive at the Premium Network before moving over to I/Pro.
“We are pleased to bring Richard’s relevant expertise in rapidly building and managing media networks to the Glam Media team,” said Samir Arora, chairman and CEO of Glam Media. “Richard understands our vision to package advertising and content - aimed at a targeted audience - to help bring brand advertising to the Web.”
“Helping grow the Glam Publishers Network is an exciting opportunity, said Rocca. “I am eager to contribute to the growth of a company that is becoming the standard for new media publishing and to work with the team that’s making it happen.”
Glam Media’s fashion, beauty, and lifestyle channels bring together original editorial, Glam-owned sites, the Glam Publishers Network of more than 250 lifestyle and fashion websites, blogs, and magazines, and select syndicated content. Glam’s interactive channels and vertical media network offer brand advertisers a targeted way to reach an engaged and passionate female audience online. Glam works closely with content providers, indie publishers, and brand advertisers to create the ultimate digital experience.
About Glam Media
With 8.4 million U.S. and 15 million global unique visitors a month, Glam Media is the fastest-growing fashion and lifestyle Web property and ranks second in Top 10 Women’s Web properties, as measured by comScore Media Metrix in February 2007. Glam Media allows people to easily browse content on it’s flagship web site- Glam.com by fashion, beauty, and lifestyle channels- and through the Glam Publishers Network of more than 250 magazines, websites and blogs. Glam Media is backed by blue-chip venture-capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster, NetObjects).
Contact:
Caroline Hacker
Glam Media
caroline@glam.com
650-244-4000 x242 Direct
Mario Ruiz
Dan Klores Communications
mario_ruiz@dkcnews.com
212-981-5156