GLAM MEDIA SELECTS DOUBLECLICK’S DART FOR PUBLISHERS TO RUN PREMIUM AND LUXURY DISPLAY BRAND ADVERTISING
Leading Advertising Platform Supports Growing Need As Glam Media’s Reach
NEW YORK, May 24, 2007 - Glam Media, the fastest-growing fashion and lifestyle Web property, today announced it has selected DoubleClick’s DART for Publishers to support the growing needs of its ad-serving operations. As a lifestyle and fashion hub with 12 million unique U.S. users a month, Glam Media manages display brand advertising campaigns for hundreds of premium and luxury advertisers through its flagship site, Glam.com, other Glam-owned sites, and the Glam Publisher Network of more than 300 lifestyle and fashion websites, blogs, and magazines, and select syndicated content.
Glam is expanding its ad server capabilities to meet growing demand among advertisers for contextually relevant and optimized brand display advertising. By combining DoubleClick DART® for Publishers (DFP), an advanced ad-management platform, with Glam Media’s proprietary audience-targeting technology BrandSense™, Glam Media is capable of serving billions of high-performing ad impressions per month.
“Glam’s selection of DART embodies a significant step forward in the development of our brand display advertising scalability and optimization,” said Fernando Ruarte, Glam Media’s CTO and vice president of engineering. “DART’s scalable infrastructure and open technology will help Glam continue to ensure that contextually relevant and high-performing ads continue to be the hallmark of what advertisers expect from Glam Media.”
As a lifestyle Web hub, Glam couples its dynamic and interactive fashion, beauty, and lifestyle content and media network to offer brand advertisers a targeted way to reach an engaged and passionate female audience online. Glam works closely with content providers, publishers, and brand advertisers to create the ultimate digital experience for women.
About Glam Media
Glam is the fastest growing lifestyle Web property reaching over 12 million unique visitors a month in the US and approximately 20 million unique visitors worldwide and ranks second in Top 10 Women’s Web properties, as measured by comScore Media Metrix. Glam Media allows people to easily browse content on its flagship website, Glam.com, by fashion, beauty, and lifestyle channels and through the Glam Publisher Network of more than 300 magazines, websites, and blogs. Glam Media is backed by blue-chip venture-capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster, NetObjects).
Contact:
Caroline Hacker
Glam Media
caroline@glam.com
650-244-4000 x242 Direct
Wendy Maurice
Dan Klores Communications
wendy_maurice@dkcnews.com
212-981-5235