LEADING HOROSCOPE SITE TAROT.COM JOINS GLAM MEDIA PUBLISHER NETWORK
Glam Media and Tarot.com Launch Horoscope Channel on Glam.com
New York, May 24, 2007 - Glam Media, the fastest-growing lifestyle Web property, today announced that leading astrology site Tarot.com has joined the Glam Publisher Network of more than 300 website magazines, web sites, and blogs and will launch a new astrology channel on Glam.com, which will include horoscopes and other custom content from Tarot.com.
With over 12 million unique visitors a month in the United States, Glam Media’s focus on lifestyle, fashion, and health offers brands a unique platform for integrated brand display advertising. Glam works directly with leading publishers like Tarot to connect the Glam audience to top-quality connect from leading publishers and create narrowly targeted and highly customized integrated campaigns for audiences.
“The audience for horoscopes and do-it-yourself tarot readings is growing at a rapid pace and has proved to be a truly engaged community,” said Paul O’Brien, founder of Tarot.com. “As a leading source for authentic astrology features and reports on the Web, we are pleased to partner with Glam Media to bring our content to a new audience and work with the brand advertising community.”
“Glam Media brings together best-in-class lifestyle publishers in order to offer advertisers quality and reach,” said Richard Rocca, Glam Media’s senior director for publishers. “The addition of Tarot.com signals Glam’s swift move into personalized astrology, alongside other popular lifestyle verticals that advertisers crave, including fashion, lifestyle, health, and beauty.”
As a lifestyle and fashion hub, Glam Media brings together the company’s flagship site, Glam.com, other Glam-owned sites, the Glam Publisher Network of more than 300 lifestyle and fashion web sites, blogs, and magazines, and select syndicated content. Recent additions to the Glam Publisher Network include leading health site QualityHealth, shopping blog SheFinds, social networking site Kaboodle, WeddingSolutions, and Hollyscoop.
About Glam Media
Glam is the fastest growing lifestyle Web property reaching over 12 million unique visitors a month in the US and approximately 20 million unique visitors worldwide and ranks second in Top 10 Women’s Web properties, as measured by comScore Media Metrix. Glam Media allows people to easily browse content on its flagship website, Glam.com, by fashion, beauty, and lifestyle channels and through the Glam Publisher Network of more than 300 magazines, websites, and blogs. Glam Media is backed by blue-chip venture-capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster, NetObjects).
Contact:
Caroline Hacker
Glam Media
caroline@glam.com
650-244-4000 x242 Direct
Wendy Maurice
Dan Klores Communications
wendy_maurice@dkcnews.com
212-981-5235