GLAM MEDIA FEATURES VIDEOS FROM IMG CHRONICLING SHOWS AT MERCEDES-BENZ FASHION WEEK
NeimanMarcus.com and BergdorfGoodman.com Sponsor Fashion Week Video Content on Glam
NEW YORK — September 7, 2007 — Glam Media (www.glammedia.com), number one in reach for women online, today announced it will work with global sports, entertainment and media company IMG to deliver comprehensive video coverage from designer shows at the Mercedes-Benz Fashion Week tents in New York to a worldwide audience online at www.glam.com. NeimanMarcus.com and BergdorfGoodman.com are the exclusive sponsors for the Fashion Week video channel on Glam.com.
For Mercedes-Benz Fashion Week, Glam.com will feature daily highlights from the shows as well as some complete show footage and behind the scenes clips. Mercedes-Benz Fashion Week takes place in New York from September through September 12. Utilizing Glam’s proprietary Glam Search, also available at www.glam.com, users can search for Fashion Week coverage on any designer or topic and receive relevant, comprehensive and curated search results in a digestible format.
“We seek out the best fashion content to bring Glam Media viewers”, said Samir Arora, chairman and CEO of Glam Media. “Working with IMG allows us to give millions in the Glam Media audience a comprehensive look at high fashion for the spring 2008 season.”
Glam Media leverages the increasing fragmentation of the Internet –bringing together owned and operated websites, including flagship site Glam.com, with the Glam Publisher Network of more than 370 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam.com is the “hub” of the Glam Media universe and provides a highly-curated entry point into the Glam Publisher Network. The site highlights Glam.com original programming as well as articles from leading blogs, magazines, and sites in the Glam network including Dwell, Manolo the Shoeblogger, Nylon, SheFinds, FashionTribes, Second City Style, and many others.
About Glam Media
Glam Media is a distributed media company ranked number one in reach for women with more than 20 million unique visitors in the U.S., as measured by comScore Media Metrix. Glam Media consists of owned and operated websites including it flagship website, Glam.com; the Glam Publisher Network of more than 370 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. Publishers are integrated into an advertising and content platform providing reach and relevancy to premium advertisers. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).
Press Contact:
Samantha Kain, Paul Wilmot Communications for Glam Media, skain@greatpress.com. 212.206.7447 ext. 25
Alison Levy, IMG Fashion, 646-871-2492, Alison.levy@imgworld.com