CONDE NAST VETERAN JOE LAGANI JOINS GLAM MEDIA AS VICE PRESIDENT
Former VP Publisher at House & Garden Will Lead GlamLiving – Launching Today on Glam.com
NEW YORK—October 17, 2007—Glam Media (www.GlamMedia.com), number one in reach for women online, announced that Joe Lagani is joining as Vice President and General Manager of GlamLiving. In this newly created position, Lagani, formerly VP Publisher for House & Garden, will launch and set the strategic direction for Glam’s new living channel launching today on Glam.com.
GlamLiving is Glam’s largest initiative outside of fashion and beauty to date, bringing together home, design, travel, food and entertaining. With few established media brands successfully serving the lifestyle market online, GlamLiving offers a strong connection to the world of style and fashion and the right environment and reach for advertisers. Under Lagani’s direction, GlamLiving will bring together original content and programming on Glam.com, the GlamNest blog, as well as curated content from the Glam Publisher Network.
As VP Publisher at House & Garden, Lagani was named Conde Nast’s ‘Turnaround Publisher of the Year’ for 2006. Lagani managed an aggressive reorganization of the magazine and was directly responsible for all advertising sales and marketing efforts. Prior to his role at Conde Nast, Lagani served as vice president and publishing director for Meredith Corporation, where he oversaw the operational management of several important business units including Country Home, the American Baby Group and Traditional Home. Previously, Lagani was advertising director for Ladies Home Journal and an account manager with Woman’s Day.
“GlamLiving is poised to take on home, design, travel, food and entertaining with the Glam Media formula which appeals to sophisticated and successful women—helping them live as stylishly as they look,” said Joe Lagani. “Many marketers are challenged to find online media opportunities which offer both environment and scale—Glam Media’s distributed media model helps fill those needs.”
“We are thrilled to have a Conde Nast veteran like Joe Lagani, who successfully managed several $100-$250 million in annual advertising sales businesses, join Glam Media to help brand advertisers reach women online,” said Samir Arora, chairman and CEO, Glam Media. “Joe’s tenure with leading media companies and well-regarded titles including House & Garden, Country Home, Ladies Home Journal and Woman’s Day—is the right blend of experience for our advertisers.”
Glam also named Erika Lenkert as the new editorial director of GlamLiving. Erika is one of the foremost authorities in lifestyle and has written and edited extensively for food, travel, trends, and the lifestyle for In Style, Travel & Leisure, Bon Appétit, and Food & Wine, Brides, Los Angeles Magazine, San Francisco Magazine, Travel Guides for Frommer’s and Wine Country Living. She is also the co-author of the trendsetting Raw: The Uncook Book and authored the book, The Last-Minute Party Girl.
Glam Media, with more than 22 million unique visitors, reaches women audiences by bringing together the authentic and passionate voices of independent life and style websites and blogs. Glam Media’s innovative distributed media model distributes and syndicates content throughout Glam owned-and-operated websites including Glam.com and the Glam Publisher Network of more than 400 popular life and style sites.
About Glam Media
Glam Media is a distributed media company ranked number one in reach for women with over 22 million unique visitors in the U.S. and 35 million globally, as measured by comScore Media Metrix. Glam Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400+ popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).