SENIOR FOX INTERACTIVE EXECUTIVE JOHN TRIMBLE JOINS GLAM MEDIA AS SALES EVP
Glam Media Creates New Division to Expand Audience Reach and Develop Additional Vertical Channels for Display and Video Brand Advertising
NEW YORK—October 19, 2007—Glam Media (www.GlamMedia.com), number one in reach for women online, announced that John Trimble will join as EVP of Sales. In this newly created position, Trimble, formerly senior vice president of advertising sales for Fox Interactive Media, will oversee advertising sales for new audiences and markets. Trimble will head up this new division of Glam Media and will report directly to Glam Media chairman & CEO Samir Arora.
At Fox, Trimble oversaw all brand advertising sales for MySpace, IGN, Fox Sports, American Idol and Scout. Trimble was also instrumental in helping News Corporation develop its digital marketing roadmap. Previously Trimble was the vice president of advertising for Fox Interactive Sports and FoxSports.com. Prior to his long tenure at Fox Interactive, Trimble served as director of sales for the Sports Illustrated website SI.com and as vice president of sales for the men’s vertical ad network Phase2Media. Earlier in his career, Trimble ran campaigns for the Olympics and other sports organizations while working at several sports marketing firms including ISL Marketing.
“Glam Media’s fast rise —with a reach of over 22 million US unique visitors—just two years after launch, underscores the underlying changes that are occurring in Internet media today,” said Trimble. “As Glam continues to expand as one of the fastest in growth and in reach, there is a significant opportunity to create new channels and develop new audiences to help bring brand advertising online.”
“Trimble’s knowledge of internet media and brand advertising coupled with his entrepreneurial drive make him a perfect fit for Glam Media,” said Samir Arora, chairman and CEO, Glam Media. “The appointment of a senior sales executive from Fox Interactive, one of the few individuals who has helped build a $500 million plus advertising sales team at a top 5 Internet media company, marks the expansion of Glam Media’s Distributed Media platform for brand advertisers across a highly-targeted audiences and vertical channels.”
Glam’s new division will help target new audiences and develop new channels —all built on the Glam Distributed Media platform using the highly contextual display advertising services of the Glam Evolution™ Ad Server. This development is a significant step towards fulfilling Glam’s founding mission —to help premium advertisers create brand engagement by packaging advertising and content together in ways that consumers find desirable. Glam currently serves more than 130 premium and luxury advertisers including, Bergdorf Goodman; Johnson & Johnson; Levis; Macy’s; Procter & Gamble; Target and others.
About Glam Media
Glam Media is a distributed media company ranked number one in reach for women with more than 22 million unique visitors in the U.S. and 35 million globally, as measured by comScore Media Metrix. Glam Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers using Glam BrandRank™. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).