SCOTT SWANSON JOINS GLAM MEDIA AS GM AND VP OF GLAM MEDIA PUBLISHER NETWORK
NEW YORK—October 30, 2007—Glam Media (www.GlamMedia.com), number one in reach for women online, announced that Scott Swanson will join as Vice President and General Manager of the Glam Media Publisher Network. In this position, Swanson will leverage his experience from Tribal Fusion, Engage, Flycast and ViTrue to lead the growth of Glam Media’s overall distributed media platform for publishers. The Glam Media Publisher network–focused on women and lifestyle–includes more than 400 blogs, websites, and magazines spanning fashion, beauty, living, celebrity, wellness and shopping verticals.
At ViTrue, a social networking and video platform for Web publishers, Swanson managed the development of an innovative ad-supported social media platform. Previously, Swanson was with Tribal Fusion, the Web’s third largest ad network, where he served as vice president of network development and was responsible for building the publisher network by forming and maintaining partnerships with premium publishers. Prior to this, he served as manager of publisher development at Engage Media, and managed relationships with premium publishers at ad network Flycast Communications.
“Scott’s background at Tribal Fusion, Flycast and other top internet networks makes him the ideal hire as we continue to build the most powerful media network of life and style sites on the Web,” said Samir Arora, chairman and CEO, Glam Media. “Scott will speed the growth of Glam’s Distributed Media platform for publishers–enabling advertisers to reach highly-targeted audiences and vertical channels.”
“I am thrilled to join Glam Media, a company with an unparalleled platform to connect premium brands to the new world of mid-tail online publishers,” said Scott Swanson. “Glam Media’s approach to forge deep and often exclusive relationships with their publishers makes the company stand out and a sought-after property for advertisers to reach engaged audiences.”
Glam Media brings together distributed media including owned and operated websites, the Glam Publisher Network of more than 400 popular lifestyle websites and blogs, and syndicated content from leading media companies. Glam.com is the “hub” of the Glam Media universe, providing a highly curated entry point into the Glam Distributed Media Network. The site highlights Glam.com original programming as well as articles from leading blogs, magazines, and sites in the Glam network including B5Media, Fashion Tribes, GirlSense, LifeScript, Manolo the Shoeblogger, Nubella, Refinery29, StyleBakery, SheFinds, Tarot.com, TheFind, WeddingSolutions, Zafu, and many others.
About Glam Media
Glam Media is a distributed media company ranked number one in reach for women with more than 22 million unique visitors in the U.S. and 37 million globally, as measured by comScore Media Metrix. Glam Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers using Glam BrandRank™. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).
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