Turnkey platform allows media companies to launch their own dedicated vertical networks
NEW YORK—November 12, 2007—Glam Media (www.GlamMedia.com), number one in reach for women online, today launched the Glam Managed Vertical Network (MVN) platform. The platform is designed to rapidly and effectively develop, manage and monetize dedicated vertical networks. In a separate statement today, it was announced that Lifetime Networks, the leader in women’s entertainment with the two highest-rated women’s basic cable television networks (Lifetime Television & Lifetime Movie Networks), is the first company to leverage Glam’s MVN platform to extend their reach online by launching a co-branded vertical channel with Glam.
The Glam Managed Vertical Network (MVN) platform leverages years of development and successful operations of Glam Media’s own 400-strong publisher network – now #1 in reach for women. The Glam MVN platform offers media companies the necessary infrastructure and tool set to create a successful vertical network. With the Glam MVN, media companies can easily recruit publishers, manage inventory, set pricing, serve and optimize campaigns, support multiple billing systems, and offer both publisher and advertisers a wide range of reports and technical support.
“We are proud to join forces with Glam Media to create a new network that builds on the close relationships Lifetime and Glam have with women,” said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. ”Glam has an ideal platform for bringing audiences together with premium advertisers.”
“Vertical networks have emerged as one of the most important advertising innovations in online publishing,” said Samir Arora, chairman and CEO of Glam Media. “By pairing established media brands with a proven and scalable platform, Glam Media enables media companies to attract premium advertisers looking for the right Web environment.”
Glam Media makes it simple for Web publishers to maximize online advertising revenues and represents ad inventory for leading life and style along the Web’s mid-tail. Glam Media brings together owned and operated sites including its flagship site Glam.com, the Glam Publisher Network of more than 400 popular lifestyle websites and blogs, and syndicated content from leading media companies.
About Glam Media
Glam Media is a distributed media company ranked number one in reach for women with more than 22 million unique visitors in the U.S. and 37 million globally, as measured by comScore Media Metrix. Glam Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers using Glam BrandRank™. Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).