GLAM MEDIA LAUNCHES GLAM FAMILY, NAMING MIKE MEYERS AS VP & GM TO HEAD NEW CHANNEL OF VERTICAL CONTENT NETWORK
Glam Media Launches Glam Family, Naming Mike Meyers as VP & GM To Head New Channel of Vertical Content Network
Former President and CEO of Sheknows.com, Top-ranked Family Web Property, to Launch Family, Parenting, Moms and Kids Vertical
BRISBANE, CA and NEW YORK, NY—June 3, 2008—Glam Media (www.GlamMedia.com), the pioneer of vertical content networks and number one in reach for women online, today announced that former Sheknows.com President and CEO Mike Meyers will join as VP & GM of Glam Family. The new family vertical launches in Q3 of 2008 and will focus on all things parenting, pregnancy and baby-related.
Glam Family is the most recent channel in the Glam Media vertical content network, which brings together premium media content and 500+independent publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The family vertical enables Glam to create a laser focus on content that appeals to moms and families, while providing advertisers a targeted and safe environment to reach this audience.
“I am excited by Glam’s presence in the market and by its clear momentum as number one in reach for women on the Web,” said Mike Meyers. “Glam’s decision to develop a vertical dedicated to premium family content is an opportunity I know brand advertisers are seeking online.”
As president, CEO and early partner of Sheknows.com, one comScore’s top-ranked women’s and family Web properties, Meyers brings particular expertise and entrepreneurial spirit help to build and develop Glam’s own family channel. Meyers developed and managed six owned and operated sites under the Sheknows brand including: Sheknow.com; Pregnancyandbaby.com; Pointsandprizes.com, Chefmom.com: Pregnancyfashion.com and Geoparent.com. Sheknows.com was acquired by Atomic Online LLC in 2007. Prior to Sheknows.com, Meyers held various roles in consumer magazine publishing.
“The launch of Glam’s family vertical is all about focusing on topics very important to our audience: parenting, pregnancy and baby and enabling marketers to access this highly desirable environment,” said Scott Schiller, executive vice president of women’s markets for Glam Media. “We are thrilled to have Mike Meyers with his track record of building content for women – join the Glam Media team.”
Glam Media’s vertical network connects branded display advertisers with the online audiences of 500+ sites in the Glam Publisher Network. Glam’s network is six channels today including Living, Entertainment, Style, Shopping, Health & Wellness and Family. Curated from hundreds of sites in the Glam Media Publisher Network, each channel offers a distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts. Glam Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
About Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the
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Contact info:
Caroline Hacker
Glam Media
650-270-2183
The Morris + King Company for Glam Media
212-561-7454