
GLAM MEDIA LAUNCHES GLAM WELLNESS VERTICAL: MIND-BODY-SPIRIT; HEALTHY PLANET AND EMPOWERMENT
EatingWell, EarthPledge, EcoFabulous, Natural Solutions Magazine, Lifescript and Others Join Glam Wellness Channel; SOYJOY® is Launch Sponsor
Launching with more than 3 million uniques, Glam Wellness is the fastest-growing premium wellness vertical network. Sites joining the Glam Publisher Network include: BeThree.com; Conscious Living TV; EcoFabulous; EatingWell; Lifescript; Low Impact Living; Spaparazzi and others. Glam Wellness is the most recent channel to launch in the Glam Media vertical content network, which brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences.
“Natural Solutions Magazine is excited to partner with Glam Media to inspire and inform readers (both online and in print) who care about well-being and healthy living,” said Rob Lutz, President & Group Publisher, INNOVision HEALTH MEDIA, Inc. “Glam’s Wellness channel brings together a premium community of Wellness publishers and content for consumers.”
“The premium Wellness sites and sought-after publishers in the Glam vertical content network offer brand advertisers both incomparable reach and the right environment,” said Joe Lagani, VP and GM of Glam Wellness and Glam Living. “Glam’s Wellness channel enables brands to reach a premium wellness audience on the Web and to connect with women seeking purpose, balance and healthy living.”
Glam Wellness will be overseen by Joe Lagani, former publisher of Conde Nast’s House & Garden and is run by Glam co-founder and Wellness Director Rebecca Arora. Kristen Kancler is the Assistant Wellness Editor. Glam Media’s vertical content network now features six separate channels, including: Style, Living, Entertainment, Wellness, Health & Family. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. Glam facilitates the building of businesses for its hundreds of publishers by allowing them to focus on creating content and engaging their audiences while Glam Media’s vertical network connects branded display advertisers with the online audiences of the sites in the Glam network. Glam Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
The founders of Glam had an epiphany about what it would take to bring brand advertising online –to niche and premium Web audiences. Today, Glam Media is the fastest growing Top 20 Media Company in the
Contact info:
Lane Buschel / Katie Smith-Adair
The Morris + King Company for Glam Media
212-561-7454 / 212-561-7475
lane.buschel@morris-king.com / katie.smith-adair@morris-king.com