Glam Media helps the Interactive Advertising Bureau (IAB) unravel the challenges social media practitioners, publishers and marketers face as they attempt to leverage social media marketing. As a member of the the IAB Data Council, Glam contributed to the new IAB white paper—Social Data Demystification & Best Practice.
The paper’s goal is to provide an in-depth picture of the massive data generated by social media, clear terminology for the discussion of social data relative to Content, Consumer and Engagement and best practices for developing social media solutions. Christian D. Galindo, Ph.D./VP Analytics, Glam’s Data Council contributor was at the OMMA Data Driven Marketing conference when the IAB announced the release of the paper.
DOWNLOAD Social Data Demystification & Best Practice
READ Patrick Dolan’s (EVP and COO, of the IAB) expository blog on the subject.