Glam has proven that compelling lifestyle content, written by passionate digital writers and journalists engages consumers on an emotional level that activates not only social conversations but also some of the most effective brand interactions on the Web today. We have curated and partnered with a vibrant community of content creators from around the world who develop premium lifestyle content for thousands of blogs, web sites and social networking sites. Empowering these creators so they can more deeply engage with consumers across the Web leads to higher advertising demand from premium brands. It’s a win for creators, brands and for Glam.
Our model is to feature the work of Glam Content Creators on Glam hub properties. Following our acquisition of Ning in December 2011, we also offer Social Creators the opportunity to develop social ecosystems on the Glam social platform.