Our content strategy has always been to curate the best and most socially amplified content for our consumers and our partners. Whether you’re passionate about Style, Family, Food, Entertainment, Wellness, Men’s Style or Home, Glam has you covered. While our creators’ content has always been on Glam.com, we have evolved our editorial model to curate the best of the best content from the Glam Creator Community into targeted topical collections that we distribute via Glam vertical hub sites. Foodie.com and Tend.com are the first iterations of our latest digital, social content model.
How does it work? We expose creators’ content on a Glam Media property to help build their online presence, increase the reach of their sites and attract sponsored content integrations that help grow their brands. In effect, these sponsored content integrations delivered at scale drive market leadership for the creator and for Glam.