Adapt: Glam Brand Advertising Platform
Glam is one of the few digital media companies to invest significantly in building our own Brand Advertising Proprietary Platform. Adapt from Glam Technologies gives us full control to deliver brand engagement advertising across all delivery platforms and formats in real time anywhere in the world. Branded content products like the one pictured here let us activate content creators to produce premium content that integrates with a sponsored section of any one of our Glam vertical hubs.
Glam is the eighth largest media company in volume of display ads delivered in the US (comScore March 31st, 2012) and we focus exclusively on rich-media brand engagement display ads. Adapt was developed internally to ensure delivery, scalability and analytics for high impact, immersive brand ad experiences.
Key Components of Adapt include:
Brand Ad Serving Technology delivers premium desktop, mobile and video ads seamlessly to sites of any type or size, from a highly targeted long-tail blog to a mobile application. It manages brand ads that can be coordinated by flexible pages, section, channel or audiences, context or behavior that can be easily provisioned and managed at scale across one or multiple sites
Targeting and Personalization sends brand ads to select consumers based on behavioral, social, placement, location or time.
Metrics & Analytics delivers real-time metrics to help set, measure and accomplish goals for brand campaigns.
Scalable Private Cloud Technology Backbone supports thousands of creators and billions of monthly impressions across thousands of sites on all desktop and mobile environments.