Glam: Focus on Women

Brash: Focus on Men

Bliss: Focus on Health and Wellness

Foodie: Focus on All Things Food

Tend: Focus on Parenting and Families

Focus on Entertainment

Focus on Home and Living

From the launch of for Women’s Style in 2005, we understood that our audiences are not casual browsers—instead, they seek deep connections to content and communities where they can discover experts and people who love the same things they do. We also believed that people are the best filters for finding and sharing content with each other. This consumer trend, along with premium ad category spending, has led to our growth in key lifestyle categories.


Vertical Expansion

Years of experience, market expertise and a strong technology backbone allows us to quickly expand into new verticals as consumer demand dictates. Our category depth in lifestyle verticals on has led to the expansion of our own branded vertical hub sites to enable more focused, curated content, more social discovery, and more active conversations. We now own and operate,,, and


Vertical Social Networks

Being social online has changed the way users engage with various media. Today people discover, like, pin, love, share, comment and review on their own sites or on all the sites they visit every day., our first vertical social network, powered by Ning Technology (acquired in 2011), gives users social applications to interact directly as a content creator, author, registered member and/or contributor. This social engagement helps fuel our ecosystem with rich conversations, participation and engagement—a critical part of our offering to brands.

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